What you say & how you say it.
That's why they say, think before you speak. It's not so much about the content, because without thinking, we naturally know what we're about to say. The thinking dictates how you say it. I can't tell you how many knowledge, infos, good advises I've missed out on due to the poor deliverance. If you really want to make a point, then god damn it, make sure it's a hella sharp point. Don't just say it, mould it in a way that will be received and accepted in the way you want it to be received and accepted. This isn't a case of people being manipulative or people sugercoating stuff, it is simply to deliver the message well. If you wanna be a second hand hipster and say "it's not about what others think, it's about what I think" then go ahead and OH WHILE YOU'RE AT IT have fun building squares around your neighborhood while the rest of us are building circles where people can actually join us. I am so sick and tired of thinking in hindsigh